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上海ディズニー着工、15年にも開業 

上海ディズニー着工、15年にも開業(日経)
2011/4/8 18:53

米ウォルト・ディズニーは8日、中国・上海市で「上海ディズニーリゾート」の建設に着工した。現地企業との合弁で、総投資額は約290億元(約3770億円)。2015年にも開業する。現地で会見したロバート・アイガー最高経営責任者は「ディズニーの世界に中国の特色を交えた魅力的なリゾート地にする」と抱負を述べた。

アジアのディズニーランドとしては、東京、香港に続き、3カ所目。広さは約3.9平方キロメートルで、「東京ディズニーリゾート」の約2倍だ。テーマパークを中心にホテルやレストランなどを併設し、主に上海周辺からの来場を見込む。

昨年、上海万博が閉幕した上海では、新たな景気浮揚策としてディズニーリゾートへの期待が高い。上海市の政府関係者は「現代的なサービスを提供する拠点に育成する」と説明。周辺地区の道路や鉄道整備を急ぐ考えを示した。
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このディズニー関連で、8日に爆上げしたのが彩星玩具(0869HK)。
一時は出来高を伴って10%以上も上げました。

で、ホームページで事業内容を確認すると・・・・。

Corporate Information

Playmates was founded in 1966. In its formative years, Playmates principally engaged in the manufacture of dolls and was recognized as a major supplier of high quality dolls for toy companies around the world.

A direct sales force was set up in the United States of America in 1978 to sell and distribute proprietary lines of dolls and preschool toys marketed under the "Playmates" brand name.

On 12th November 1984, a predecessor of Playmates Holdings became the first company in the toy industry listed on the then Hong Kong stock exchanges. Following the public listing, Playmates transformed into a marketing-based promotional toy company and directly competed with the largest toy companies on a global level.

In 1988, Playmates Toys launched the "Teenage Mutant Ninja Turtles" line of toys which went on to become one of the most successful brands in the history of the toy industry. The sustained success of the Turtles brand established and affirmed the position of Playmates Toys as a major player in the promotional toys arena. Since then, Playmates Toys has continued to create and bring to market worldwide numerous innovative, award-winning and popular toys.




1966
Sam Chan founds Playmates as O.E.M. doll company.

1969
Playmates launches first proprietary doll brand; "Precious Playmates"



1970's
Playmates grows into one of the largest O.E.M. doll companies in the toy industry.

1978
Playmates launches first branded pre-school product line; "L'il Playmates".



1981
Pre-school product line extended with introduction of first licensed Disney® items.

1982
U.S. subsidiary, Playmates Toys, Inc., Incorporated in California

1984
Playmates became first publicly listed toy company in Hong Kong (Ticker:0075)

1986
"Cricket" doll, company's first promotional product, ships in U.S.

1988
Teenage Mutant Ninja Turtles™ launch in the U.S.



1990
Group sales exceed $500 million, operating profits exceeds 38% of turnover as Turtle business explodes.

1991
Waterbabies® brand introduced in U.S.

1992
Playmates acquires master toy rights in Star Trek® franchise and launches collector line in U.S.

1993
Toy company spun off as separate listing on SEHK (Ticker:0635).

1997
Playmates's Nano® brand captures large share of worldwide virtual pet market.

Thomas Chan appointed Chairman as Sam Chan retires after 30 years.

1998
"AMAZING AMY" ships in U.S. - first of 6 best selling dolls in Amazing brand.



2000
Playmates revolutionizes collector business with Intelli-Tronic Simpsons® figures.

2001
Playmates Disney Princess® brand launches with "My Interactive Princess" Cinderella.

Lou Novak appointed President of toy group.

2002
Playmates becomes Disney's No. 1 large doll licensee.

2003
Teenage Mutant Ninja Turtles return with all NEW entertainment, products and marketing support.

2004
Acquires master toy rights in Peter Jackson's new King Kong® movie franchise.

2005
Acquires master toy rights in American Greeting's Strawberry Shortcakes™ franchise.

Launches "Amazing Amanda", first of a new generation of intelligent dolls in Amazing brand.

2007
Launches a complete line of action figures and accessories based on the hit movie, TMNT.

2008
Playmates develops a broad line of toys for the Paramount Pictures Summer 2009 Tent Pole Star Trek movie being directed by J.J. Abrams and Terminator a Warner Bros/Sony Global release.

2009
Playmates launches powerful entertainment franchises including; Nickelodeons iCarly, Paramount Pictures Star Trek and Warner Bros/Sony Global T4. Playmates also celebrates TMNT 25th Anniversary. Disney Fairies brand experiences strong sales and Rainbow Brite re-design and re-introduction in December 2009.






にほんブログ村 株ブログ 中国株へ にほんブログ村 株ブログ 香港株へ にほんブログ村 株ブログ 外国株へ

[ 2011/04/10 00:22 ] アーカイブス | TB(0) | CM(0)


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